Rice is the everyday staple behind most South Asian meals, and the right variety matters a fragrant long-grain Basmati for biryani, a parboiled Sella for perfectly separate grains, or a shorter-grain Sona Masoori for everyday South Indian cooking. Our Rice range covers the varieties used across the region.
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Basmati is a long-grain, highly aromatic rice traditionally used for biryani and pulao, while Sona Masoori is a lighter, medium-grain rice more commonly used for everyday South Indian meals.
Sella rice is parboiled Basmati rice — partially boiled in the husk before milling, which helps the grains stay firmer, longer and more separate after cooking, making it especially popular for biryani.
Store in an airtight container in a cool, dry place; properly stored, rice can last a long time, though very old rice may have a slightly different texture when cooked.
Yes — all plain rice varieties are naturally gluten-free.
This varies by rice type — check the individual product page for specific water-to-rice ratios and cooking method, as Basmati, Brown and Sona Masoori all cook slightly differently.
Yes — aged Basmati is generally considered more aromatic and firmer after cooking, which is why some brands specifically market aged rice; check the individual product page for ageing details.
Brown rice retains its bran layer, offering more fibre than white rice — exact nutritional comparisons depend on the specific products; consult a nutritionist for advice specific to your dietary needs.
Bulk pack sizes vary by product — check the individual product page for available sizes.
Organic certification availability varies by product — check the individual product page.
Aged Basmati or Sella rice are traditionally preferred for biryani, valued for producing long, separate grains that hold up well during the layered cooking process.
This varies by type — white Basmati typically cooks in 15–20 minutes, while Brown Rice generally takes longer, around 30–40 minutes. Check individual product guidance.
Rinsing rice before cooking is commonly recommended to remove excess surface starch, which helps achieve separate, less sticky grains — particularly for Basmati.
Yes — plain rice is naturally vegan and vegetarian.
Sella rice is a parboiled option; check the site for any additional pre-cooked or instant rice products.